A new store bringing six founding brands under one roof. It needed one identity that could hold them all, from the shelf to the shopping bag to the feed.

Build the store as a brand, not a shopfront. One identity sits above the six stockists and frames them, so each keeps its own character while every bag, shelf and post reads as Agenda Women.

A brand identity and packaging system, a social playbook with its own type system and content menu, launch content for the opening, and direction for the in-store experience.